Article Marketing Strategy is what Harry’s Boss always insists upon, which is one of the methods in SEO Off-Page Optimization. As Harry was a very good writer, his boss wanted to implement this SEO technique for his company’s website. Harry has no idea of how article marketing strategy would increase his company’s website’s popularity. But he went on implementing it in the following ways:
1. As one of the article marketing strategy, he targeted on a particular keyword niches and distributed to content publishers that cater to those markets. In this way he has targeted his audience with informative content, sent to an already-interested readers.
2. Once he found out that article directory is the website where authors can post their articles, for free, he posted articles here. He realized that, these postings are free because the directory owner placed advertising on each of his article page and collected the revenue generated from the advertising. The article directory site gradually gained in search engine popularity as more articles have been posted, which benefited both him and the directory owner with increased article views.
3. He also took control of the advertising space on those pages where his articles have been posted. With this option he has the choice to either have no advertising to compete with the article, or to have control over the advertising on the page along with the revenue generated.
4. One method of SEO, implemented by Harry, encompasses the idea that a website's rank in search engines will rise as it obtains more quality backlinks. Therefore, writing and distributing Harry’s articles that contain a link to a business owner's website within the bio box resulted in more links back to that website.
Thus, Harry enjoyed the following:
1. Low cost of his advertising venue and has written hundreds and some thousands of articles.
Abundant quality backlinks (i.e., links pointing back to his company’s website). When the articles were distributed via RSS, the exposure to the authoring business and number of quality backlinks increased greatly.
2. Many of his subjects have gained popularity through viral propagation of articles via social networks such as Facebook and LinkedIn.
3. Article marketing strategy has proven to be useful and effective for his company being a leading Internet marketing venture.
4. Article Marketing Strategy has served Harry, the dual role of providing publishers with essentially free content, and advertisers with essentially free advertising.
Out of Harry’s practical experience on this SEO technique, recently he has gone through a new breakthrough. Since more people keep writing articles online , for free, there can be every chance of duplicate content. The new breakthrough minimizes this possibility of duplicated content across internet. Completely unique articles can be shown in many article directories, such as those shown in Gigantesque Articles Directory.
Harry was now very much convinced with his Boss’s idea after all his sincere efforts, bottom line being:
Content is King
Update website with fresh content to get noticed.
Quality Backlinks
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